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One of my favorite bloggers, Shane Parrish, once wrote: “Good thinking is expensive. Bad thinking costs a fortune. One way to force yourself to think is to write. Good writing requires good thinking.”
That’s basically why I started this newsletter several months ago. I’ve always been internally driven to produce these short, weekly commentaries. It’s a ritual that helps me stay afloat and steer through the crosscurrent of ideas in which I happen to be swimming.
After some 40 installments, I feel this is a good time to pause and reflect on how to evolve the newsletter brand and direction. And I could use your help! After all, thinking and writing improve most dramatically when they are part of a conversation, not simply one-sided proclamations.
So, let me summarize the intentions behind this journey, then ask you two simple questions.
This newsletter was named after a book I wrote to capture the first principles of effective B2B sales. But the goal of the newsletter was always to widen the scope of enquiry. I wanted to pursue the search for first principles in a broader sense, and then see where it led. I wanted to allow an organic process of investigation to unfold.
Over the last several months, some macro themes have emerged: sales as a subset of influence skills; mental mastery as a keystone competence; relevant laws of human psychology for aspiring change agents; interconnectedness across multiple domains, to name a few.
I feel the need to define a more expansive organizing principle at this point, and I'm interested in what you think. Specifically, I'd love your thoughts on:
What makes this newsletter worth reading?
How could the newsletter evolve?
You can answer anonymously by clicking here, or directly by either emailing me at info@thesalesmba.ca or messaging me on LinkedIn.
Thank you in advance for your help!