Judson Althoff, Chief Commercial Officer at Microsoft, once shared a powerful metaphor for thinking about how to create value for company buyers. He likened the company to a house, and he suggested the most effective sellers are those who spend time in multiple rooms of this house.
Rooms of the house
Rooms of the house
Rooms of the house
Judson Althoff, Chief Commercial Officer at Microsoft, once shared a powerful metaphor for thinking about how to create value for company buyers. He likened the company to a house, and he suggested the most effective sellers are those who spend time in multiple rooms of this house.